What Bookmaker Is Best For Live Betting?

In-play or live betting really took off when online and mobile betting became possible. A few years back only the biggest bookmakers offered in-play or live betting. Today almost every bookmaker operating in the UK offers it.

This is great if you are interested in placing live bets as there are plenty of bookmakers for you to choose from.

Since it became popular a range of betting features have been introduced that make it incredibly exciting. These features all help punters to make informed decisions about, or make betting this way easier. We have created a comparison table below which contains all the bookmakers who have excellent Sports Betting Apps.

Best In-Play Betting Sites

William Hill Free BetBet £10 get £30 in Free Bets
New William Hill online customers only. Min. unit stake of £10/€10 at odds of 1/2 or greater. Only the “win” part from EW bets will count. Free bet terms, payment method & country restrictions apply. Free bets credited as 3 x £10/€10. Free bet stakes are not returned as part of the settlement of successful free bets. All Free Bets must be wagered within 30 days. See William Hill for Full Terms and Conditions. 18+
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Betfair Free BetGet Up to £100 in Free Bets
New customer offer. Place 5 x £10 or more bets to receive £20 in free bets. Repeat up to 5 times to receive maximum £100 bonus. Min odds 1/2 (1.5). Exchange bets excluded. See Betfair's website for full T&C's. 18+
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bet365 free betGet up to £100 in bet credits
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Betfred Free BetBet £10 get £30 in Free Bets
Only available to new customers from UK & Northern Ireland. You must stake £10 or more at single / cumulative odds of Evens (2.0) or greater on your first bet. Free bet balance of £30 credited within 48 hours of your first bet being settled. Free Bets expire after 7 days. E-Wallet restrictions apply. Full terms and conditions apply. - see Betfred for more details 18+
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Paddy Power Free BetBet £10, get £30 Free
New customers only, place a €10 bet on any Sportsbook market - min stake €10 at odds of at least 1.5 (1/2) — and we’ll give you €30 in free bets. Only deposits made using Cards or Paypal will qualify for this promotion. Free bets are valid for 30 days and must be used on a Sportsbook market. Free bets will be awarded after the qualifying bet has been settled. T&C’s Apply - see Paddy Power's Website. 18+
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888sport free betBet £10 get £30 in Free Bets
New customers only – Minimum deposit of £10 using deposit code 30F - A qualifying bet is a ‘real money’ stake of at least £10 placed on any sports market - Minimum odds of 1/2 (1.5) - Free bets credited upon qualifying bet settlement and expire after 7 days - Free bet stakes not included in returns - Deposit balance is available for withdrawal at any time. General deposit method & withdrawal restrictions apply & - full T&C’s apply - see 888sport for full details. 18+
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Live Betting Features Explained

Over the years the range of superb betting features that have been introduced that complement live betting is immense. Just when you think that they can’t come with anything new the bookies surprise us. Below we give a brief overview of these features.

Cash Out
Cash out is perhaps the most exciting of them all..It lets you get out of your bet early and lock in your profit. It’s perfect when you’re feeling a bit nervous that your winning bet is about to lose. Bookies now offer full and partial cash out and one bookie offers automatic cash out. Lock in your profit with this superb live betting feature.

Live Streaming
This is the feature that has made betting in-play extremely easy and popular. The ability to watch the football match live online from anywhere is just phenomenal. We can see what is happening at any moment in the match or event and place a bet in the middle of it knowing exactly what is going on. We can make and informed decision about the bet. The events a punter can watch vary from bookmaker to bookmaker. It is pretty consistent that you need to have an account with the bookmaker, have placed a bet within the last 24 hours or have a funded account. Due to licensing laws, the big premier league football matches cannot be viewed but many other matches and events from around the world can.

A couple of bookmakers have invested and created heat pads, a graphical way of seeing what is going on in the match without it actually being played live. Punters can see exactly what is happening and bet accordingly.

Live Scores
If you can’t watch the match live then having the latest score at your fingertips is crucial. The latest score is continually updated, so in-play bets can be placed.

Live Stats
Up to the minute statistics are provided by a few sites. Stats include possession, latest goal scorer and other sport specific data. Live stats can help punters to decide what in-play bet to place next or it can tell them to cash out on their bet.

Quick Bet
This is a speedier way of placing a bet recently introduced on betting sites. A punter can quickly take advantage of the available odds and quickly place in-play bets accordingly.

Promotions
Specific promos are available for these markets. From time to time bookies offer you a free bet if you place your first live bet or if you have a bet on a specific live event like a Champions League match. These offers are a great way to try out the live betting markets risk free.

Lots of Markets
Originally there were just a few markets available but now there are a plethora of in-play ones available. The range of markets can vary on the event and what season it is. If the premier league season is in full swing there will be plenty of in-play markets available. The best live betting site will offer lots of markets.

How Does Live Betting Work?

As you will have gathered above live sports betting differs from pre-match betting in that all of the markets and options revolve around what is happening in the match. Live betting is simply placing a bet on the action whilst it is live in-play. It varies from antepost betting. For example:

  • The odds will fluctuate and huge based on what is happening in the game or event. It can open up betting opportunities eg betting on the favourite whilst they are 1 goal down will give you incredible odds for them to come back and win the match.
  • Small markets such as next corner or next throw in. These can be bet on, but you can only do this if you know what’s going on in the game.
  • Some markets are only be available at certain points in the match – for example the first quarter, second quarter, half-time, and so on.
  • As well as introducing markets it can also remove them, for example the next goal scorer market might get suspended if a penalty is being taken.

When in-play betting first started it was only available for the major sports like football and basketball but now you can place live bets on the golf, horse racing and many other sports.

Should I Bet Live?
That is really up to you but their must be a reason why the popularity of it is increasing daily. Punters love it. Professional bettors to those having fun on a cold winter evening. The excitement keeps them coming back for more and more. The main reason to do anything is for enjoyment, so if you enjoy placing a few live bets then why not give it a go.