Checked 2 October 2026 · UK licensed bookmakers only
Betting sign-up offers
The current new-customer offers from the apps we rate, with the terms that matter written out in plain English. Always check the full terms on the bookmaker’s site before you deposit.
We may earn commission if you sign up through our links. How this works
Betfair Sportsbook
Bet £10, get £50 in free bets
Key terms
- New UK and Irish customers only.
- Place a first bet of £10 or more at odds of evens (2.0) or bigger.
- Get 5 × £10 free bets for bet builders, accumulators or multiples.
- Free bets expire after 30 days. Stakes not returned.
- Only Pay by Bank, Apple Pay or debit card deposits qualify.
18+ · New customers · T&Cs apply · BeGambleAware.org
Paddy Power
Bet £5, get £30 in free bets
Key terms
- New UK and Irish customers only. Promo code YSKAST.
- Place a first sports bet of £5 or more at odds of evens (2.0) or bigger.
- Get £30 in free bets. They expire after 30 days. Stakes not returned.
- Only Pay by Bank, debit card or Apple Pay deposits qualify.
18+ · New customers · T&Cs apply · BeGambleAware.org
William Hill
Bet £10, get £40 in Bet Builder free bets
Key terms
- New UK customers only. Promo code FB40. One per customer.
- Deposit £10 or more, then place a £10 single bet from your cash balance at odds of evens (2.0) or bigger on any sport (not Virtuals).
- Get 4 × £10 free bets for Bet Builders once the bet settles. They expire after 7 days. Stakes not returned. Cashing out the qualifying bet means no free bets.
- PayPal, Apple Pay, Paysafe, Skrill, Neteller and some other methods excluded.
- Offer ends 31 December 2026.
18+ · New customers · T&Cs apply · BeGambleAware.org
Betfred
Bet £10, get £50 in free bets
Key terms
- New customers only.
- Deposit £10 or more within 7 days of joining by debit card (directly, or through Apple Pay or Instant Bank Transfer).
- Place a first sports bet of £10 or more at evens (2.0) or bigger, settled within 7 days, to get £30 in sports free bets plus £20 in Bet Builder free bets within 24 hours.
- Free bets expire after 7 days. Stakes not returned. Payment exclusions apply.
18+ · New customers · T&Cs apply · BeGambleAware.org
Offers change often. If anything here doesn’t match the bookmaker’s own terms, theirs apply. 888sport isn’t listed while we check its current UK offer.
What’s changed in 2026
10×
Wagering capped
Since 19 January 2026, wagering requirements on any bonus can’t be more than 10 times.
1
One product per offer
Offers can no longer make you bet on sport and play casino or slots to unlock a bonus.
£
Limits first
You’ll be prompted to set a deposit limit before your first deposit with any bookmaker.
Bet with limits, not on impulse
Every app we list lets you set deposit limits, take a time-out or self-exclude. If betting stops being fun, free, confidential support is available. National Gambling Helpline: 0808 8020 133.